Haha Yes Hedgehog

Rizo was born in 2008 as the mascot for a Spanish insurance company called Genesis Seguros — just a humble little hedgehog, nobody thought much of it. Then 2013 happened. The "hahayes" meme exploded across the internet and Rizo became a viral sensation overnight. Somewhere along the way, Elon saw it. And Elon loved it. He tweeted it himself, pairing it with "S3XY" and Tesla's model lineup like it was the most natural thing in the world. Then Rizo started showing up on the Tesla Model Y order confirmation page — the first thing you'd see after dropping $50k on a car. Not an accident. Clearly something...